AI models process text in tokens, which are pieces of words. About 100 English words is roughly 133 tokens, though the exact amount varies by model and tokenizer. You pay for input sent to the model and output it writes back; repeated conversation context can be billed again. That is metered API usage, not a flat consumer subscription.
AI companies charge by the word, more or less. Let's see what real writing actually costs.
💬
A text message
~50 words
✉️
An email
~200 words
📰
A news article
~500 words
📖
The Hobbit
95,356 words
Technically they charge by the token, a chunk of a word, about three quarters of one. 100 words is roughly 133 tokens. That's the only jargon you need today.
Now pick an AI
Four of the 22 companies TokenScale verifies nightly.
G
Google Gemini
The AI inside Google Search and Gmail
O
OpenAI
The company behind ChatGPT
A
Anthropic
The company behind Claude
D
DeepSeek
Time-window pricing, peak rate shown
These are raw API prices: the wholesale counter where app developers buy AI by the token. It's not your ChatGPT subscription; that's a flat monthly fee built on top of prices like these.
Standard list estimate
$0.003
Standard on-demand list-price estimate for one run. Active promotions are shown in Basic and the full calculator.
less than a single sheet of paper
That is the standard wholesale API list-price estimate for an email on Anthropic Claude Haiku 4.5.
Standard on-demand list-price estimate for one run. Active promotions are shown in Basic and the full calculator.
less than a single sheet of paper
The standard wholesale API list-price estimate for this one job. Current promotions are available in Basic and the full calculator.
✓ Still an email ✉️, just resized
200 words
This slider only resizes the thing you picked. It never switches you onto something else.
reading $0.0003
writing $0.003
Reading (input) is cheap; writing back (output) costs several times more per token. That's the most misunderstood thing about AI pricing.
SmallClaude Haiku 4.5 · $0.003
MidClaude Sonnet 5 · $0.006
FlagshipClaude Fable 5.1 · $0.03
Every company sells three sizes: a small fast model, a balanced middle one, and a flagship. Same job, very different bill. Tap the tabs above.
Same job, other companies
OpenAI$0.0007
DeepSeek$0.0007
Google Gemini$0.001
Anthropic$0.003
Prices for the identical task vary 10 to 50 times between companies, and they change constantly. TokenScale checks all 22 nightly and marks any carried observation; these four are just the famous ones.
Scale it up
100people
×
5a day each
100 people × 5 a day = 500 jobs a day$30.44 / monthabout $1.38 a working day · 22 working days · Anthropic Claude Haiku 4.5
One job's price × people × how often: the number a business actually cares about. Watch it change when you switch tiers above.